The updated policy bans listings that aren’t added to the MLS within 24 hours of being publicly marketed.
“What’s not allowed under the listing access standards,” Zillow wrote, is “publicly marketing that off-MLS listings are available if a buyer is willing to work with an agent or brokerage.”
The portal also clarified that listings within a brokerage’s private listing network would be prohibited if the network itself is marketed to consumers on a public-facing website.
Who’s the winner? My thoughts are that broadly speaking, sellers are the losers if they choose to list privately and this is why…Listings that appear on MLS have a vast audience of buyers who are actively searching for homes. This increased exposure often leads to more Inquiries, potentially sparking bidding wars among interested buyers, thereby driving up the sale price. Data also suggest that MLS listed homes generally sell for a higher price due to this increased competition.
Take a look at what happened this past week in the Hampton’s market:
Over the past week there were 23 Listings that went into contract from Westhampton to Montauk.
Compared to this same week last year (2024), there were 19 Listings that went into contract.
Which is a year over year INCREASE of 21%.
This same week in 2023, there were 25 Listings that went into contract.
Compared to this past week, it’s a DECREASE of 8%.
The breakdown of these 23 Transactions are:
1 Between $10 and $15 Million
6 Between $5 and $10 Million
2 Between $3 and $5 Million
10 Between $2 and $3 Million
3 Between $1 and $2 Million
1 Under $1 Million
Over the past week, the Dollar Volume was $100 Million.
Compared to this same week last year (2024), the Dollar Volume was $61 Million.
Which is a year over year INCREASE of 64%.
This same week in 2023, the Dollar Volume was $68 Million.
Compared to this past week, it’s an INCREASE of 47%.
This past week there were 37 New Listings coming onto the market.
With 23 Listings going into contract, this INCREASES the inventory by 14 Listings.
The breakdown of these 37 New Listings are:
1 Over $20 Million
5 Between $10 and $15 Million
2 Between $5 and $10 Million
13 Between $3 and $5 Million
9 Between $2 and $3 Million
5 Between $1 and $2 Million
2 Under $1 Million
The overall inventory as of 7/1/2025
1,937 Total Listings (Active & In Contract)
1,522 Active Listings
415 In Contract Listings
